Sustainability made by you.
understand attitudes. Optimize decisions.

  • EU-Foerderung-logo-kofinanziert-vpn-der-europaesichen-union-black
  • EU-Foerderung-logo-europa-fuer-niedersachsen--black

Title: Know your sustainable customer
Brief description: Development of a Software as a Service product

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Every human being has their own DNA.

Sustainability preferences are just as diverse and individual. With our solutions, sustainability becomes tangible as a decision or purchase criterion.

choyze Auge mit Regenbogen

choyze makes the essential visible.

Our solutions are always precisely tailored to your context, lean and scalable.

  • Inqurie now
  • Home-Solution-graphic-ESG-customer
    • Tailor-made solutions for the finance and insurance sector.
    • Determine clients' preferences in sustainable development.
    • Provide optimal financial and insurance products.
  • Home-Solution-graphic-ESG-collective
    • Determine sustainability status.
    • Use ESGcollective for preference analysis.
    • Sustainability preferences of employees & stakeholders.
  • Home-Solution-graphic-ESG-market
    • Integrating sustainability into strategy and decisions.
    • Unlocking new market potentials through targeted communication.
    • Implementing values into actions for target audiences.

Our decoding:
The existain cluster.

A cross-industry standard for the classification and typology of sustainability preferences.

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  • undecided

    ESG strategy

  • oriented

    ESG strategy

  • consequent

    E impact

  • refusing


  • skeptical

    Trend ESG strategy

  • open minded

    E impact

We create transparency on a solid foundation.

Our solutions are based on a self-learning algorithm based on expert assessments, scientific studies and a constantly growing database. The sustainability profiles result from different dimensions of the individual understanding of sustainability.

choyze Person unter Sternenhimmel
  • Understand the attitudes of your stakeholders

  • Optimize your deliberations and decisions

  • Give sustainability a face

  • Make a contribution to eco-social transformation

  • For us, Choyze is the perfect symbiosis of experience in the insurance industry, technical innovativeness and pragmatism.
    Markus Prestin,  Business Unit Manager, Concordia Versicherungsgesellschaft a.G.
  • We help people make better financial decisions in a self-determined way. Sustainable solutions are an important part of this. With choyze, we will succeed even better in the future.
    Miriam Michelsen,  Head of Product Management Pension & KV, MLP Finanzberatung SE

Our vision
and goals.

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We want to drive sustainability: With this in mind, the focus of all choyze's actions and business activities is on making a contribution to environmental, social and corporate sustainability that benefits society as a whole. With our solutions, we want to specifically support people in making more sustainable decisions - completely independent of whether they are individuals or companies.

We place particular emphasis on the fact that there are no restrictions in terms of industry or products. In this way, we are able to offer our solutions on a large scale, so that everyone can benefit from our solutions.

Our milestones

Discover milestone
  • 01.2022


    Based on the EU’s ongoing regulatory initiatives, the need for tools and software for banking and insurance became apparent.

    Delegated Regulation 2021/1253

    Milestones - Teamfoto
  • 04.2022

    Sustainable with AI

    By testing the business case and studying the need, we start building a prototype of how this tool could work digitally and AI.

  • 04.2022

    Partnership vtmw AG

    From the outset, vtmw AG supported the idea that measuring sustainability preferences is a business case with artificial intelligence. We made the start of the partnership official with a declaration of intent.

    Milestones - Partnerschaft mit vtmw
  • 05.2022

    Sustainable Rockstar Award

    At our first public event, we won the pitch competition at the Sustainable Insurance Convention. gewonnen. This was very good evidence of the business case.

    Milestones - Sustainable Rockstar Award
  • 10.2022

    Partnership with the B&B. Brand agency

    The idea of ​​measuring sustainability preferences needs a stage and strong communication. So we had contact with Uwe Berger from the beginning. From October we had a due diligence on how we could work together, which was concluded with a partnership agreement.

    Milestones - Partnerschaft mit B&B.
  • 12.2022

    NBank Scholarship

    There was good news at the end of 2022. The NBank supported us with the start-up grant to get started in January 2023.

    Milestones - NBank Gründungsstipendium
  • 01.2023

    Choyze GmbH is founded

    On this day, Uwe, Lukas and Raphael officially founded choyze GmbH in Hanover, Georgstraße 56


    Milestones - Gründungsvertrag choyze GmbH
  • 02.2023

    First employees

    Immediately after the launch, we selected a few people who wanted to join us and our idea.

    Milestones - Erste Mitarbeiter
  • 02.2023

    First customer

    Heimkehr eG was the first official customer at choyze, with the question: What sustainability preferences do our employees have? ESGcollective was born…

    Milestones - Kunde Heimkehr
  • 04.2023

    VentureVilla accelerator

    In Batch 13 of the VentureVilla Accellerator, we had a great time working on our business idea, proving our concept and messaging. In the end we won the jury prize.

    Logo Venture Villa
  • 04.2023

    InsurLab accelerator

    We were also selected for the InsurLab Accelerator with our partner and mentor RheinLand Versicherungsgruppe . A great success for us.


  • 06.2023

    MLP as a major customer

    MLP SE is a major financial advisor in Germany. Starting in October, we have partnered with more than 100 consultants to use ESGcustomer

    Milestones - Kunde MLP
  • 07.2023

    Hannover Region Green Economy

    We have well-supported our idea of ​​ESGcollective to automate the process and go deeper into research about employees’ true needs when it comes to sustainability .

    Milestones - Kunde Region Hannover
  • 08.2023

    Concordia as a major customer

    Our local network is very important to us. We are therefore very proud to work with Concordia as the first local insurance partner in Hanover.

    Milestones - Kunde Concordia
  • Ende.2023

    Transformation of B2C markets

    We developed the ESGmarket product to measure consumer market targets and evaluate business ideas in the context of sustainability preferences. This is made possible with the support of NBank and the first use case at MINTX at Hannover University of Applied Sciences.


    Milestones - ESGmarket
  • 01.2022
  • 04.2022
  • 04.2022
  • 05.2022
  • 10.2022
  • 12.2022
  • 01.2023
  • 02.2023
  • 02.2023
  • 04.2023
  • 04.2023
  • 06.2023
  • 07.2023
  • 08.2023
  • Ende.2023

The team

Interdisciplinary and with valuable experience: Our team consists of experts from the insurance and digital industries. Our competencies are composed of sustainability, statistics, programming and economics – complemented by a deep awareness of sustainability.


Do you have any questions or comments? We can be reached using the following contact details. Alternatively, please leave us your message in the form below and we will get back to you as soon as possible.